CRM Dimensions
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“CRM dimensions the ultimate choice for CRM solutions”

Customer Relationship Management or CRM is a multifaceted process, mediated by a group of people. It concentrates on a combination of policies and strategies connecting different roles in the organization. The efforts in efficient coordination of these efforts lead to an overall series of experiences, products and services to the customer.

Customer Relationship Management is crucial for the success of any organization. A good CRM package, when integrated to IVR and Contact Center can add a lot of value to customer service. Dimensions CRM provides you with a comprehensive solution for managing CRM related activities from marketing to service.

CRM also maintains customer information . Secure and safe information of Customer's can be validated using customer ids and pins. Automated IVR can answer a lot of customer requests like balance inquiry, bill payments etc. that would definitely save a lot of time and cost. On opting for an IVR Solution from Dimensions Financials you can also handle call-forwarding mechanisms. Queries or assistance from a customer service representative can be redirected to a Contact Center. An IVR system coupled with Contact Center and with necessary CTI is the best suite on offer from DFS.

Efforts of the CRM initiatives succeed when implementations are appropriate and aligned to a customer-centric strategy.

CRM Dimensions brings to you a well packaged solution in CRM. The package constitutes Operations, Services and Sales templates for easy configuration and effective compiling of a most effective solution in a short time.


CRM Dimensions lays emphasis on the following players within the organization:

Customer Facing Operations

Internal Collaborative Functional Operations

External Collaboration functions

Customer Advocates and Experience Designers

Performance Managers and Marketing Analysts

Customer and Employee Surveyors and Analysts


Operational Areas

CRM Dimensions can cover the following areas:

Operational CRM

Handling support to "front office" business processes, including sales, marketing and service.

Sales Force Automation (SFA)

Designed to automate sales-force-related activities, such as lead tracking

Analytical CRM

Analytical CRM analyzing customer data (generally makes heavy use of data mining)

Sales Intelligence CRM

Functions as a direct sales tool and analyses factors Customer Drifts, Sales Performance, Customer Trends and Customer Margins

Campaign Management

Marketing-oriented CRM software that combines elements of Operational and Analytical CRM (allowing campaigns to be run on an existing client base).

Collaborative CRM

Collaborative CRM's ultimate goal is to use information collected from all departments to improve the quality of customer service.

Geographic CRM

This section combines data collected from route of movement and geographic locations and data collected is used for territorial analysis incorporating OLAP (On-Line Analytical Processing) for visualization.


Dimensions CRM Possess the following features (grouped relevantly)

Sales Management

Lead, Contact and Opportunity Management to share information and pursue new business.
Account Management to manage all customer interactions in a single location.

Marketing Automation

Lead Management for tracking and cultivating new leads.
Email Marketing for touching prospects and customers with relevant offers.
Campaign Management for tracking campaigns across multiple channels.

Service

Case Management

Collaboration & Data integrity


Activity Management for emails, tasks, calls, and meetings
Content Syndication to consolidate third-party information sources.

Customer profile management

All Know your Customer (KYC) Requirements can be record and use for business enhancement. And ability to provide 360° client view in a customer dashboard including customer details, summary of accounts, total assets/liabilities, profitability, risk profiles, interaction log, collection records, cross sales opportunities, service requests, etc with the ability to drill down into details.

Provide the ability to identify and authenticate the customer with advanced search function on fields such as his identification number, date of birth, his city of residence or postal code, etc for all interactions which involve sales and service transactions.

Analytics & Reports

Ability to display attributes derived from feeds of the Analytical CRM (e.g. Market segmentation, profitability, etc)

Display operational analytical information about the customer (e.g. transaction patterns).

CRM system helps to generate customized reports based on Customer Profile, MIS, Services, Sales, Marketing, Audit and Customer interaction history etc.
 
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